Farmers of "Santino"

Agency: Ogilvy Georgia

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Client: Santino 

Founded in 1997, it is a member of the World's Dairy Products Market Leader Group, "Lactalis".

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Campaign: "Farmers Of Santino" 

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Problem: Santino provides natural dairy products sourced from all around Georgia, but few people know this.

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Goal: Raise awareness about the natural origins of Santino's products.

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Execution: Who better than the farmers themselves to tell the stories of how milk is gathered from the beautiful lands of Georgia?

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The truth is, "Santino" has several milk collection spots all around Georgia. Farmers bring fresh milk from their cows to these spots every day, and then Santino's milk trucks transport the milk to the factory.

To showcase this, we went village by village, visiting the real milk providers for Santino. We filmed their daily lives and asked them to share their stories.

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Credits: Copywriting, Set Art Direction (Clothing, Locations)